Please scroll down for English version 第四届消博会雅诗兰黛集团展馆 中国国际消费品博览会（以下简称“消博会”）于2024年4月13日至18日在海南盛大举行，吸引了全球知名品牌的参展。作为世界领先的优质护肤、彩妆、香水和护发产品的制造商与营销商之一， 雅诗兰黛集团携旗下15个标志性品牌参展， 展现了其丰富强大的品牌矩阵，为观展者呈现了一场美丽与品质的盛宴。 “我们期待继续深化布局，助力海南成为首屈一指的旅游目的地和全球购物圣地” ——雅诗兰黛集团旅游零售全球总裁艾泽瑞先生（Israel Assa）在消博会期间， 雅诗兰黛集团旅游零售全球总裁艾泽瑞（Israel Assa）先生 接受了 《穆迪达维特报告》中国首席代表张轶梅 的采访。艾泽瑞先生在专访中介绍了该集团在cdf三亚国际免税城C区全球美妆广场开设的一系列店铺，以及旅客们在雅诗兰黛品牌旗舰店等店铺能享受到的独家体验。此外， 他还强调了海南在促进雅诗兰黛集团中国旅游零售业务增长中的重要作用， 以及集团对可持续发展和包容、多元及平等的坚定承诺。 雅诗兰黛集团旅游零售全球总裁艾泽瑞（Israel Assa）在开馆仪式致辞 在第四届消博会雅诗兰黛集团展馆的开馆仪式上，艾泽瑞先生表示，雅诗兰黛集团非常荣幸能够与中国旅游零售行业共同发展、繁荣兴盛。 未来期待继续深化布局，助力海南成为首屈一指的旅游目的地和全球购物圣地。 专访视频点击 查看 《穆迪达维特报告》：艾泽瑞先生，在雅诗兰黛集团对海南乃至整个中国的布局中，消博会这样的展会承担着怎样的角色？ 艾泽瑞： 消博会为雅诗兰黛集团提供了绝佳机遇。 在这里，我们将集团旗下品牌呈现给全世界宾客，面向本土，面向海南省各级政府、旅游零售合作伙伴们、媒体朋友，以及消费者们。 《穆迪达维特报告》 ：您是否可以与我们分享今年消博会雅诗兰黛集团的参展亮点？集团基于怎样的目标，将会展示哪些品牌、项目及举措？ 艾泽瑞： 今年， 雅诗兰黛集团携旗下15个标志性品牌亮相，覆盖护肤、彩妆、香水及护发品类。 我们还将展现集团在可持续发展方面的领先地位，以及消费者体验创新领域的不凡实力。另外值得一提的是，这次展馆整体沿用了去年中国国际进口博览会的集团展馆建筑结构，体现出集团一如既往地推进落实可持续发展目标。 《穆迪达维特报告》 ：近期，雅诗兰黛集团旗下品牌进驻cdf三亚国际免税城C区全球美妆广场，请问这一举措对一直在海南强势布局的雅诗兰黛集团而言意味着什么？ 艾泽瑞： 我认为这是一个卓越的项目。我们为中免集团的雄心壮志感到鼓舞，同时也很高兴能有机会以不同的方式来展示我们的品牌。 在这里，我们落地了一系列创新举措。其中包括雅诗兰黛品牌旗舰店，尖端的魅可旗舰店，提供沙龙级护发体验的艾梵达旗舰店，和设有眉眼美容空间的芭比波朗美妆旗舰店等。值得一提的是，我们还在免税城内提供雅诗兰黛和海蓝之谜的奢宠SPA服务。 总结来说， 雅诗兰黛集团在cdf三亚国际免税城C区全球美妆广场，为中国消费者——尤其是海南消费者，准备了一系列丰富多彩的专属体验。 为此我们感到振奋不已。 雅诗兰黛集团旅游零售全球总裁艾泽瑞与《穆迪达维特报告》创始人兼主席Martin Moodie 在消博会专访结束后合影留念 《穆迪达维特报告》 ：多年来雅诗兰黛集团在海南离岛免税行业的美妆领域一直保持领先地位，您如何看待这一渠道在竞争日益激烈的免税品市场中的作用？ 艾泽瑞： 我们十分看好海南的前景。在这座岛屿蕴藏的无尽机遇中，cdf三亚国际免税城C区全球美妆广场是一个典型，让集团有机会持续将旗下的标志性品牌带来海南。 以cdf三亚国际免税城C区作为旗舰标杆，我们仍将继续拓展海南本土旅游零售伙伴合作机会 。 《穆迪达维特报告》 ：我们都知道雅诗兰黛集团一直是践行可持续发展、包容性和社会影响力三项原则的先锋。请问这些原则就中国，以及就海南省而言是如何体现的？ 艾泽瑞： 作为行业内的领军者，我们一直很重视这一地位。为了真正发挥引领作用，我们不仅需要在零售方面保持领先地位，同时也要在可持续发展以及包容、多元与平等这些核心价值观上树立典范。 首先，雅诗兰黛集团的“粉红丝带乳腺癌防治运动”在全球范围内与60多家相关组织合作。尤其是在中国，我们与中国妇女发展基金会共同合作，女性乳腺癌症患者并给予帮助。此外，雅诗兰黛集团在可持续发展上付诸行动，践行包容、多元和平等的企业文化，开展了许多活动并投入了大量努力。 第四届消博会雅诗兰黛集团展馆“科技创新”展示墙（左）、“可持续发展”展示区（中）、“粉红丝带乳腺癌防治运动”展示墙（右）《穆迪达维特报告》 ：艾泽瑞先生，您还有什么想对业界分享的吗？ 艾泽瑞： 对集团而言，在海南乃至中国旅游零售市场保持高度活跃至关重要。我们对未来的增长机遇充满期待，也相信雅诗兰黛集团有能力为消费者持续创造新颖独特的体验。海南为我们提供了难能可贵的沃土，我们也计划在未来继续把握机遇、持续参与。 请点击以下链接查阅《穆迪达维特报告》特别版电子杂志：https://ezine.moodiedavittreport.com/elc-dazzles-in-cdfgs-sanya-retail-wonderland-chinese/makeup-hair care 中国读者可以免费阅读《穆迪达维特免税报告》出版的所有刊物。如欲订阅，请联系 Kristyn Branisel 女士，电邮：Kristyn@MoodieDavittReport.com Moodie Davitt STUDIO exclusive – The Estée Lauder Companies Global President Travel Retail Israel Assa underlines commitment to Hainan The Estée Lauder Companies celebrated the 25th anniversary of its entry into Chinese travel retail with this elegant and expansive presence at the Hainan Expo Few stands at the China International Consumer Products Expo (CICPE or Hainan Expo) were as impactful as that of The Estée Lauder Companies (ELC). The beauty giant brought a stellar roster of 15 different prestige skincare, makeup, fragrance and haircare brands, underlining its commitment to the travel retail hotspot. “We are looking forward to continuing to support [Hainan’s] development into a world-class tourism destination and global shopping mecca.”- Israel Assa In this Moodie Davitt STUDIO video interview (bi-lingual English and Chinese) filmed during the Expo, The Moodie Davitt Report Chief China Representative Zhang Yimei sits down with The Estée Lauder Companies Global President Travel Retail Israel Assa . Assa talks proudly of the beauty house’s recent slew of openings within China Duty Free Group’s Global Beauty Plaza (Block C) at cdf Sanya International Duty Free Shopping Complex in Haitang Bay. He also introduces the high-touch experiences that Hainan travellers can expect at ELC’s Block C flagships. He also discusses the important role that Hainan plays in growing ELC’s business in China travel retail, its ongoing commitments to sustainability and ID&E and why he believes Hainan offers a “tremendous opportunity” for growth. Click to view the exclusive interview video During The Estée Lauder Companies Pavilion opening ceremony at the China International Consumer Products Expo, Assa expressed the Companies’ commitment to supporting Hainan’s ongoing development as a world-class tourism destination. Zhang Yimei: What role does a show such as the China International Consumer Products Expo (CICPE) play in driving The Estée Lauder Companies’ (ELC) overall business and presence in China and in particular Hainan? Israel Assa: The CICPE presents an incredible opportunity. It is a platform for us as brands to come and really expose our brands to the entire world, specifically here [in Hainan], to the government, to retailers, to media and to consumers at the end of the show. Zhang Yimei: Tell us more about ELC’s presence at Hainan Expo this year. What are your key goals and what brands, projects and initiatives are you showcasing? Israel Assa: This year, ELC is showcasing 15 brands. These are prestige beauty brands across all of our different categories including skincare, makeup, fragrance and haircare. We are really showcasing our leadership, both in sustainability as well as through our ability to create experiences for consumers. Something to highlight is that we reused the furniture from the Shanghai Expo (CIIE) to be showcased here in Hainan in line with our sustainability goals. Zhang Yimei: ELC recently opened a suite of dazzling new flagship boutiques in the Global Beauty Plaza (Block C) of the cdf Mall in Haitang Bay. What do these openings mean for The Estée Lauder Companies’ historical presence in Hainan? Israel Assa: I think it’s an incredible project. What China Duty Free Group have done is bold and ambitious, and we are really excited about the opportunity to be able to present our brands in a different way. We have several initiatives including a multi-level Estée Lauder flagship store, as well as a state-of-the-art M·A·C flagship boutique. We have a haircare studio for Aveda, brow studio for Bobbi Brown and cabines both for Estée Lauder and for La Mer. So there’s a number of different experiences which are available only in Block C that are not available anywhere else. We’re really excited about bringing that to the Chinese and Hainan travellers. (Left) The Estée Lauder Companies Global President Travel Retail Israel Assa and (right) The Moodie Davitt Report Founder & Chairman Martin Moodie after the film interview Zhang Yimei: As one of the leading beauty players in Hainan, how do you view this channel evolving amid an increasingly competitive duty-free market? Israel Assa: We are really optimistic about what Hainan will bring in the future. We think there’s a tremendous amount of opportunity for growth. Block C is just one example of the opportunity for us to continue to bring the best of our brands to consumers here on the island. We are showcasing Block C as our flagship, but that doesn’t mean that we are abandoning all of our other retailers or points-of-sale throughout the island. Zhang Yimei: ELC has been championing sustainability, inclusion and social impact principles. How are these principles playing out in China generally and in Hainan particularly? Israel Assa: Being the number one player in the channel, we take our leadership very seriously. To lead means to lead not just in retail, but also in values that are important to us, such as sustainability as well as Inclusion, Diversity & Equity (ID&E). First and foremost, ELC’s Breast Cancer Campaign supports over 60 organizations globally. In China, ELC supports China Women’s Development Foundation which focuses on providing financial assistance to women in need during breast cancer treatment. So, there are a lot of activities and effort in what we do, both in terms of sustainability as well as ID&E. The Estée Lauder Companies' Pavilion – Innovation Wall (Left), Sustainability Wall (Middle) & BCC Wall (Right) Zhang Yimei: Any final messages to the industry? Israel Assa: For us, CICPE is about being able to be incredibly present here in Hainan as well as in China travel retail. We are very excited about the growth opportunities to come in this region. We know that we have the ability to engage and provide experiences to consumers that are novel and new. We think that Hainan offers an incredible opportunity to do that, and we will continue investing to do that in the future. Click the link below to read The Estée Lauder Companies Spotlight Series eZine published recently by The Moodie Davitt Report and dedicated to the beauty house’s powerful presence with CDFG at the Block C Global Beauty Plaza in Haitang Bay：https://ezine.moodiedavittreport.com/elc-dazzles-in-cdfgs-sanya-retail-wonderland/ 编辑： 元元、宵宵 来 源：穆迪达维特免税快讯 • 声明：文章部分图文版权归原创作者所有，不做商业用途，如有侵权，请与我们联系删除。 — 往期回顾 — 以消博会为媒，海口综保区打造“机遇窗口”壮大产业 消博回顾丨海南自贸港唱响“首”字诀的吸引力 消博回顾丨关于消博会，这些大咖有话说……